Timesuck: Finding Television Fashion with Worn On TV
See the dress in above picture? I immediately fell in love with it’s cut and jaunty stripes. The wonderful Gina Rodriguez (left) wore it as Jane Villanueva in Chapter Nine of the first season of Jane the Virgin, and as awesome as the show is, I was distracted by the dress. I wanted it. Made by Rebecca Minkoff, it originally retailed for $348, but I was able to purchase it for $104 on sale from Amazon. I owe the fact I could do this quickly and easily to Worn on TV.
If you find yourself lusting after fashion on television, then you should absolutely be checking Worn on TV daily. A site devoted solely to identifying and locating contemporary fashion from television, Worn on TV is a delightfully-hued chasm into which I willingly throw my time – and clothing budget. The site’s founder and administrator, Linda, devotes her free time to tracking down the most stunning (and easily identifiable) pieces of clothing appearing on the small screen. She also runs sites dedicated solely to the sartorial flair of Zooey Deschanel and Taylor Swift.
When I first started paying attention to Worn on TV in early 2013, prompted by my curiosity about the ridiculously over-the-top high fashion dresses on Revenge, the coverage was less expansive than it is now, but no less meticulous and comprehensive with the shows the site opted to cover. Initially, the focus was purely on womenswear. Series like The Big Bang Theory, New Girl, and How I Met Your Mother all featured prominently from the site’s beginning; recently, the offerings have expanded to include a lot more tween fashion (Liv and Maddie, The Fosters) and shows with distinctive menswear (Parks and Recreation, The Flash, 12 Monkeys).
Why is the site so useful? Linda’s grasp of fashion terminology means that she’s better at knowing the appropriate terms to Google, and her clear familiarity with the industry means that she can find a true match much faster than most of us laypeople ever could. Her efforts, combined with contributions from commenters, means that a truly impressive array of clothing and jewelry is catalogued every night of the week.
Due to the nature of fashion, filming schedules, and store stock, whether a piece is still around when a particular episode airs is up to chance. Most adult items are considerably out of the average person’s price range, but if there’s a similar, lower priced alternative, it will be included too (such as for this fantastic floral print Milly dress worn by Justine Lupe on last week’s episode of Cristela). You can browse the site by newest posts, by show, or by character. Personally, in addition to Jane Villanueva, I pay close attention to Felicity Smoak’s (Arrow) perfectly tailored work wardrobe and the chic but attainable style of Joan Watson (Elementary). Currently, my biggest television fashion-related dilemma is whether I snatch up Felicity’s Diane von Furstenberg geometric print dress from “The Brave and the Bold” now, or if I wait for the price to drop a few dozen dollars more.
Now, if you’re gunning to find the exquisite gowns Margaery Tyrell wears on Game of Thrones, or even Peggy Carter’s impeccably styled 1940’s dresses from Marvel’s Agent Carter, Worn on TV isn’t the place to check. Because fashion on fantastical and historical shows is either costume or period, it is therefore not searchable on designer and retail websites and is beyond the scope of Worn on TV’s mission and expertise. For those series, best look up interviews with the show’s costume designers (another black hole into which my time flows).
Nevertheless, there’s plenty current and in the archives of Worn on TV to keep you busy through your lunch break and beyond. You can follow Worn on TV across a variety of social media platforms, including Twitter, Facebook, Pinterest, and Tumblr. Enjoy your shopping. I’ll be here waiting for the weather to warm up so I can wear my new dress sans cardigan.